Voice and tone is how we sound when we're speaking or writing.
Our voice is our unique personality. It's how we communicate our world beyond the ordinary and how people recognise us in our content - we should always sound like Nottingham.
Whereas our voice stays the same, our tone adapts to the context. It allows us to flex our words to make them appropriate for different situations.
Our voice is inquisitive, warm, refined and spirited.
We are…
We’re endlessly curious and open-minded. We’re eager and pioneering but not hurried or cavalier. We don’t claim to have all the answers and we don’t preach; we open up space for people to think.
<aside> ✅ How do we shape our world? Piece by piece. Step by step. With curious minds.
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<aside> ✅ Who were the people campaigning against apartheid in South Africa? Our historians are hoping to create a new chapter in local history by revealing the stories of activism that took place in and around Nottingham.
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We’re inclusive and welcoming to everybody, whoever and wherever they are. We invite people in and encourage conversation and collaboration. We’re respectful and approachable. We have big ideas but we’re human and we speak to others on a human level. We’re proud of our students and our staff; we express this pride by glowing rather than cooing.
<aside> ✅ Everyone is welcome at Nottingham. We consider all applicants purely on the basis of their merits, abilities and potential, regardless of any other irrelevant distinction.
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<aside> ✅ Calling all final year students… Save the date for this year’s Grad Ball! 🎟
The curtain rises on Thursday 11 June, so get ready to step into the limelight, add a little ooh-la-la, and say au revoir to Nottingham in sensational style. You've earned it. 👯♀️
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We’re rigorous and scholarly: we appreciate evidence and precision. We value heritage, but we’re not sticklers for tradition. We strive for simplicity, even when communicating complex ideas.
<aside> ✅ Unlock your potential in a place of possibility and opportunity – where teaching excellence goes hand-in-hand with pioneering research.
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<aside> ✅ The cocoa market is divided into fine-flavour and bulk cocoa. Fine-flavour cocoa constitutes only 5% of the global market, but is growing all the time as more consumers come to realise how chocolate flavour is influenced by terroir, like fine wine.
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We’re creative and inventive. We’re brave: not afraid to be challenging or to speak out in order to make a difference. We’re dynamic and vibrant, with a passion for our work and our vision.