The way we see the world and ourselves informs our identity the way we communicate. Our identity is formed of a central idea – a world beyond ordinary – our strengths and our values.

A world beyond ordinary

This statement embodies and underpins everything we do.

This is what it means for how we talk about ourselves:

• The world of the University of Nottingham is a truly exceptional one
• A world defined by a pioneering spirit, global connections and stunning campuses
• Where lives are transformed, potential is unlocked and curious minds are stretched further
• From our unique position, we are defining the world around us
• We have the courage to experiment and ambition to push the boundaries of knowledge
• We are creating endless opportunities around the globe

Our strengths

These qualities make us stand apart as an incredible institution:

• We have a pioneering spirit - we are curious, forward-thinking and visionary
• We unlock potential - in our world, potential is both unlocked and limitless
• We are globally connected - in our community connections have no boundaries
• We transform lives - we improve lives and shape the future

Our values

We live our values in our actions and in our content. In all we do, we value:

Inclusivity

We are a community where everyone can contribute and be appreciated for who they are.