Our logo represents our heritage. It gives us an identity and separates us from other institutions. We need to take good care of it – respecting it, protecting it and making sure we use it in just the right way.

The master logo is made up of three essential elements: the castle square, logo type and location line:

Our logo and name are protected trademarks, so must not be altered.

Use our full-colour master logo whenever possible, apart from:

• If you’re working on a dark background you can use our white-text version. [add image]
• If full-colour printing isn’t possible (for example on merchandising and clothing), use one of our single-colour logos, available in blue, black or white. [add image]

Composite logos

If you’re featuring one of our co-brands. In this case you can replace the ‘UK | China | Malaysia’ location strapline with the name of the centre or project to make a composite logo, eg:

[Insert Asia research Institute example]

[Insert International Incubator Park]

[Insert International College example]

File formats

Logo files are available in JPEG, EPS and PNG formats.

Placement

Position ****

Our standard logo position is top left, flush in the corner.

Where this isn’t possible, for example where the logo would be obscured, apply the full exclusion zone (see below).

Exclusion zone