Our logo represents our heritage. It gives us an identity and separates us from other institutions. We need to take good care of it – respecting it, protecting it and making sure we use it in just the right way.

The master logo is made up of three essential elements: the castle square, logo type and location line:

https://lh3.googleusercontent.com/Aowt7QCnynHwfh2ONJb4StrVK2YR0FotoMMl2F4TK4D4c1FJLaGz59nPmOcb09S_04UGyWJoFCTQswDcjiAauGYxPmD3yickyzzweUFEm19tPcAiWkEcqhwCwcFdtDaQ2R0Yrw4

Our logo and name are protected trademarks, so must not be altered.

Use our full-colour master logo whenever possible, apart from:

• If you’re working on a dark background you can use our white-text version. [add image]
• If full-colour printing isn’t possible (for example on merchandising and clothing), use one of our single-colour logos, available in blue, black or white. [add image]

Composite logos

If you’re featuring one of our co-brands. In this case you can replace the ‘UK | China | Malaysia’ location strapline with the name of the centre or project to make a composite logo, eg:

[Insert Asia research Institute example]

[Insert International Incubator Park]

[Insert International College example]

File formats

Logo files are available in JPEG, EPS and PNG formats.

Placement

Position ****

Our standard logo position is top left, flush in the corner.

https://lh6.googleusercontent.com/B5gNh6ct3PEWX-ITEOSwzafCbbCU5NCJB3NbFYOVFa6HS8Z8-K3WKgYsa73ntmMiEoU_WdgX5-WSWtpak4oI0QCQZsoD_FMm2t2CP3S80O3ddD4YDebJTez_PadO0iZbtHAsrZs

Where this isn’t possible, for example where the logo would be obscured, apply the full exclusion zone (see below).

Exclusion zone